New Balance - New Balance New Balance is a brand of shoes produced by the company New Balance Athletic Shoe, Inc. In 1972, Jim Davis, the current CEO of New Balance Athletic Shoe, Inc., bought the company on the day of the Boston Marathon. Back then, the company consisted of just six people who were making 30 pairs of shoes a day. Jim s wife Anne joined the company in 1978 with a focus on expanding New Balance into a global company. Today, 30% of the shoes sold in the European market are manufactured at the New Balance facility in England.